Incentivized marketing, otherwise called incentive marketing, is an extremely effective and common practice being utilized by many top affiliate marketers online. Basically, it's the principle of getting someone for action or something for absolutely nothing, only after that person acts or performs. For example, let's say you go to the beach. You would normally just lounge on the beach and look at the sunrise and set. But if you are willing to walk to your nearby beach and do some pumping and bobbing your arms back and forth, you have just gotten someone into the beach and sat down to enjoy the cool waters.
The reason this works so well is that you have effectively enticed the customer to want to get involved. These incentives serve to get the customer hooked and interested in what you are offering. This is why incentive marketing works so well with customer loyalty. Once the customer becomes a repeat customer, you will have gained some very strong customer loyalty.
This works similarly with businesses. An online business owner can use incentives to get his or her customers to return again. Again, the key is to offer incentives that will get the customer involved and excited about returning again. Below are some great ideas to consider when giving out incentives to bring back customers.
A great example of incentive marketing platform is to reward visitors using coupons. Typically, a discount coupon or a free gift card will be given to a customer who visits your website. You would need to keep track of where this person came from, but essentially you would be taking that person into the coupon shopping path. This is where you would ask them for their email address or other contact information so that you can send them future coupons. This way, each time that they visit your site, you can be sure that you are getting new and useful leads for your business.
Another great way to use incentives in your own business is through the incentive marketing strategy. When you take steps to attract customers to your website, you should also take steps to ensure that you are offering enough value to your customers in order to keep them coming back. For instance, you may find that a simple discount code for your product is not enough. If you offer your customers a chance to win sweepstakes or a monthly prize, you will find that your customers will continue to come back. Incentives work well in this situation because it forces your customers to think outside the box.
Many people do not realize it, but your customers could be your very own target market. It is possible to get your existing customers to join your target market. Incentive marketing through the use of surveys is a great way to get this accomplished. The way that this works is that you ask your customers questions about what they would like to see in a new or improved version of your product. Then you survey your target market and find out what they would like to purchase.
This process allows you to create new products and place incentives in front of your customers. Once you have the information from your customer survey, you can then use it to create incentive marketing campaigns. For instance, you may find that your target market would prefer to receive coupons rather than money. You could then give them coupons that they can print and use on your products.
Whether you are using surveys as a method of incentivized marketing offer your customers, or you are going with something else, you will find that the results can be amazing. People love to feel as if they are getting something out of the process that they are involved in. Incentive marketing campaigns allow you to do just that. You will find that you are more motivated to get customers to your site because you know that you are going to get some type of benefit in return. Even if you are just giving them something nice, such as free samples, you are sure to get more customers if you have a good incentive marketing offer. You want to make sure that you are enticing them enough that they are willing to try out your products.