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Promote Your Event With A PR Agency

A public relations agency can help promote community events. It is important to use public relations techniques to maximize attendance and participation in public events. You can do the PR work and promote the event, but it is better to hire professionals.

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Event Marketing & Planning Agency in Toronto, Canada | P&C

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Here are some of the key benefits of using a public relations agency for the promotion of your community event.


The media and press are the best way to spread the word about your community event. Public relations agencies will have relationships with top reporters at both the local and national levels. PR professionals and agencies are dependent on this. They are strategic and on the ball. And they focus on the result.


Public relations agencies can help you increase the likelihood of your event being covered in local or national newspapers, radio or television news programs, and other media outlets.

Information from trusted news sources is much more trustworthy than paid advertising. This means that members of your community will be more likely to notice your event than if it was advertised through paid advertising.

Planning an Event

You should contact a public relations agency as soon as possible during the event planning stage. This will help ensure that the event is covered by long-lead media. It is especially important if you expect a large turnout, or if it is being held on an international or national basis.

A good PR agency can help you to promote your event and your company, even if you are the only one planning the event. Public relations agencies can help you plan a mix of promotional activities including, but not limited to:

  • Sponsorships
  • Program launches
  • Analyst tours
  • Media tours
  • Press conferences