Basically, the logo design is intended to be a graphical representation of your business. Although it is true that your business name is generally how people will identify your brand, the fact is that the logo provides a small and simple graph that will be associated by your business people – and thus with your brand too. In short – everything is interconnected.
For branded photography and your logo design will play an additional role as a convenient graph that you can use as a water sign. Even though you can print your business name as a sign, the truth is that this will generally interfere with the photos you take more than just a simple and small chart located in the corner of the image.
Graphic representation is something that can be connected by people at different levels of business names. Everyone remembers the 'Swoosh' Nike logo, and the typical coke. This graphical representation tends to live in people's mind longer than a normal name – and so your logo design will be the key to having people remembering your photography business!
Now you know exactly why a good logo design is needed for your photography business, when you go there and start designing it. Let your creativity be wild. Seeing you is a photographer, you shouldn't have a problem with a simple motive that is quite unique to use as your newfound brand logo!